How Not To Choose A Logo
Last time I was in Mondragon, I was struck by a particular logo that was spray painted onto many walls. It combines two really cool symbols. Unfortunately, the two symbols carry just a tiny bit of historical significance.
Both symbols can be made by drawing three lines on a sheet of paper, rotating the paper, and drawing the same three lines. Because both symbols hold a natural symmetric beauty that appeals to humans, they have already been chosen to represent movements and ideas in history.
Know what two symbols I’m talking about yet?
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