The enigma that is the PageRank algorithm is the beast battled by thousands of SEO and e-commerce experts every day. It’s the complex system of weighting web pages that makes Google the best search engine in the world. But you would think that if any one corporation could comprehend and utilize SEO techniques to maximize their PageRank, it would be Google itself.
I have a Firefox plugin installed called Google PageRank Status that tells me the PageRank of every web page I visit. I’m not really sure how it works, but it must be querying Google for every page I hit. I’ve watched my blog slowly creep up from a PageRank of 0 to 1 to 2 to 3 over the past year.
Anyway, I just noticed that all of Google’s pages, the homepage, News, Maps, etc. have just dropped from a PageRank of 9 down to 8. This got me wondering if there are any sites with higher PageRank than Google.
I tested the top websites that came to mind, and this is what I found:
(the PageRank appears at the bottom right of each window)
That’s, in the order they appear…
|New York Times||8|
If Google itself can’t even get a high PageRank, how the hell are the rest of us supposed to figure it out?
That said, PageRank only matters if you’re already on their website searching, so I guess Google still wins.