TubeMogul

February 27, 2008 By: erik Category: Internet, Reviews, Videos 707 views

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TubeMogul - GraphMy mate, Hubbers, pointed me towards an interesting new Web 2.0 startup the other day. TubeMogul attempts to solve the problem of getting your videos out to as many video sharing websites as possible. YouTube is the big daddy, and I’m still fond of Revver, but there are plenty more that should not be left out if maximizing your viewership is your goal.

The general gist of what they do is this: You upload your video to them, give it a title, description, and tags, and then you click “launch!” and TubeMogul goes and uploads your video to lots of different video sharing sites using your own credentials on those sites, thus saving you the bandwidth and headache of doing it yourself. The important part is that, when the video reaches all those sites, the fact that you used TubeMogul as an upload tool is completely transparent. The videos are there just as if you had uploaded them manually.

Then they give you cool graphs, combining data from the various websites and displaying it nicely for easy understanding.TubeMogul - Graph

Click on the graph to see a flash version of it that you can mouseover and stuff.

TubeMogul - Launch

This is what the launch screen looks like after all the videos have been uploaded.

TubeMogul - Viralize

Convenient links to immediately submit your video from the various video sites to the leading social bookmarking sites.

Also provided are little badges like this one:

And they even give you the html code to quickly write hyperlink-heavy sentences like “See my video at YouTube, Yahoo, Google, Revver, DailyMotion, Blip.tv, Veoh, Crackle and Stupid Videos“.

All in all it’s a pretty clever idea and it’s executed well. When I had a bit of confusion about the numbers being displayed on my report, I sent them an email. Within one hour, I exchanged 5 or 6 emails with a TubeMogul technician, and later that day, the page layout that had been the source of my confusion had been rectified on the site. I love when you send an email about a bug or suggestion and it gets fixed that quickly. It’s very satisfying.

It’s clear that TubeMogul is still in its infancy. The layout of the pages changes almost daily, as new features get added. I’ve only used it for one video so far, but I’m very happy with my experience and will continue to use it for my future videos.

 
  • http://www.isoglossia.com sgazzetti

    I have no comment to make about this post, but am moved to submit this because the captcha word is BOLLARD. Talk about satisfying.

  • Uncle Neil

    How does it benefit you to have copies of your video stored on nine different websites? I also wanted to comment that some of these reporting numbers are probably overated. I am lucky to have slow dial-up here since we formed a internet cooperative (.org) to get it. I sometimes have to connect to your blog 5 or 6 times just to see half the pictures. Sometimes I connect more often because it is worth it to see your photos and read about your interests. It all depends on a lot of things. I generally don’t try the videos. The satellite internet is almost affordable here now but I suspect there is a lot of slow rural dial-up connections out there that also time out.

  • http://www.erik-rasmussen.com/ Erik R.

    How does it benefit you to have copies of your video stored on nine different websites?

    Good question. Having my video on more websites means that more people will view it. So the real question is how does more people viewing my video benefit me?

    On some video sites, like Revver, there are ads associated with the videos, and if someone clicks on the ad, Revver pays me actual money. As for the other sites, it’s more about fame, and just the general satisfaction of getting my work seen by more people. I usually place a link to my blog in the video, so that if someone likes the video enough to actually type that into their browser, then I will get more traffic, and internet traffic, like television viewers, can be converted into money (via ads).

    I also wanted to comment that some of these reporting numbers are probably overated.

    Do you mean that some of the “views” are probably partially failed attempts to load? As far as I know, most of the video sites are pretty good about only counting views when someone stays for the whole video (or half of the video).

  • http://www.banglebangle.co.uk Hubbers

    I bask in the glory of a personal mention on the mighty erik-rasmussen.com blog :D