Thinking in Green

September 28, 2009 By: erik Category: Funny, Marketing, Offspring, Parenting, Partying, Photos, Spanish 1,055 views

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Piensa en VerdeThe marketing slogan for the Heineken in Spain is “Piensa en verde“. This translates to “Think about green”, since the word “en“, which normally means “in” or “on” is how you say to think “about” something, in Spanish. It’s just another one of those weird quirks that confuses language learners going in both directions.

My brain, however, always reads the Heineken slogan as “Think in green”, which is not necessarily an incorrect translation. I like how it sounds better. It really wouldn’t make a bad slogan for them in English. It captures momentum from the “Go green!” environmental movement without actually promising any environmental efforts and works well to help you pick out the color of the product packaging when you see it.

This isn't what it looks like!
“Um…Dad, this isn’t what it looks like!”

Whoa, it's, like, shiny!
“Ooh! Shiny!”

Downin' some brew!
“I can taste the hops!”

Any beer consumed during the making of these photographs was consumed by the photographer, not the subject.

  • Hmmm. Relieved to see the disclaimer!

  • Hahahahahahahahahaha.

    • Ah, babies in adult situations… It’s as classic a gag as a monkey dressed in a suit.

      The expression of guilt in the first photo is classic. I’m gonna have to remember that. Something tells me I’ll see it again.

  • her expression in the first photo is indeed a classic… and yes, you’ll get to see it again, but as she gets older she’ll learn to conceal it better!

  • Nice blog. I was following another from an American living in Japan, but naturally I love to read the opinions of you guys living in my own country.

    Anyway, you do not comment much on Spanish things. I hope you enjoy life here. Congratulations for your beautiful daughter.

  • Some of these are pretty fake looking, but then again some aren’t…

    • This is exactly what I needed, Simon: Ideas!