Capitalizing on Kindness: A Lucrative Proposal For Drive-Throughs

May 30, 2012 By: erik Category: Marketing, Musings, USA

Capitalizing on KindnessIt has been over a decade since I went through a drive-through of any kind, but I have heard rumors of a strange phenomenon developing in the United States in which customers will randomly decide to pay for the order of the customer behind them. The colloquial verbal phrase for such random acts of kindness which cannot be easily returned is paying it forward.
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