Business Idea: Airfare Limit Orders

May 12, 2014 By: erik Category: Musings, Travel

toy planeEvery time I shop for airline tickets, I find myself thinking about how little sense airfare prices make to me, and I’m reminded of the variability of the stock market. There are so many forces and variables acting on the price of a stock (or an airfare) that prediction becomes a matter of guessing probabilities where even the experts don’t really have much of a clue. The frustration at checking airline prices reminds me very much of that of playing the stock market. Prices seem to fluctuate for no reason and deciding when to make a transaction is painfully difficult…and the price seems to always go in the wrong direction right after you buy.
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Capitalizing on Kindness: A Lucrative Proposal For Drive-Throughs

May 30, 2012 By: erik Category: Marketing, Musings, USA

Capitalizing on KindnessIt has been over a decade since I went through a drive-through of any kind, but I have heard rumors of a strange phenomenon developing in the United States in which customers will randomly decide to pay for the order of the customer behind them. The colloquial verbal phrase for such random acts of kindness which cannot be easily returned is paying it forward.
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Viral Video Idea: Skydiving Proposal Gone Wrong

January 04, 2012 By: erik Category: Marketing, Musings

Proposal shot @ 7000'!The video starts with an attractive, rugged adventurous-looking guy and a group of his friends out in a corn field at night pushing around a long board as if they are making crop circles. In the 15 second clip, the protagonist twice checks with his best friend behind the shaky camera – “You getting this?” “Yeah, dude. This is gonna be awesome!”

- CUT -

Now it’s the daytime with our protagonist, who is clearly a veteran skydiver, is giddy as he walks to an airplane with his girlfriend who is excited, but a bit timid, about doing her first solo jump. She murmurs something to this effect and he comforts her. The best friend cameraman whips the camera around on himself and gives a grin and a wink as they all three climb into the plane.
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