5/8/13 – Fibonacci Day Viral Experiment

May 08, 2013 By: erik Category: Experiments, Geeky, Internet

Happy Fibonacci DaySeveral months ago, amongst random meandering thoughts, I realized that there would be a day this year that would match three consecutive numbers on the Fibonacci sequence. For those of you who can’t remember your math teacher’s face, the Fibonacci sequence is the sequence of numbers that starts with 0 and 1, and creates each number in the sequence by summing the previous two. So it goes: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89… You may notice that three of those numbers are 5, 8, and 13, which are today’s date. In the United States and nowhere else. Anyway, this sequence is important throughout mathematics, including the awesomeness of the Golden Ratio and its surprising, but not so surprising when you think about it, occurrence in Nature.
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Facebook Intelligence Tests And The Real Geniuses

March 02, 2013 By: erik Category: Internet, Marketing, Media

Facebook Exclamation88% of people don’t understand this post… (but you probably will)

If you frequent Facebook much, you may have noticed a recent surge – or scourge – of silly little intelligence tests. Most of them start out with a claim that “Most people are unable to do this”, and then provide a pretty simple single-digits arithmetic problem or a word find or ask you to count geometric shapes. These things are so successful, especially with the prefacing text, because they reassure the common believe that everyone has, that they are smarter than most of these other Homo sapiens bozos.
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App Idea: Synchronized Social Commentary for Television

September 06, 2012 By: erik Category: Geeky, Internet, Marketing, Media

TV Idea ThumbnailLike many of my friends, I rarely watch live television anymore, aside from sporting events. I did, however, watch the closing ceremony of the London 2012 Olympics alone on my sofa. Except it didn’t feel like I was alone, because I had my smartphone, and many of my Facebook and Twitter friends were also watching the same event and making witty comments about what they were seeing. Though separated by vast distances, we enjoyed the spectacle much more than if we hadn’t had the social networks to unite us.

My friends in the United States, however, could not participate, since their Olympics coverage was delayed in a ridiculous prime time ratings power play by NBC. A few of them expressed annoyance at my “spoiler” comments about the event. And sure enough, when it aired in the US, there was a wave of social media commentary as they were witnessing the event. That’s when the idea came to me…
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Capitalizing on Kindness: A Lucrative Proposal For Drive-Throughs

May 30, 2012 By: erik Category: Marketing, Musings, USA

Capitalizing on KindnessIt has been over a decade since I went through a drive-through of any kind, but I have heard rumors of a strange phenomenon developing in the United States in which customers will randomly decide to pay for the order of the customer behind them. The colloquial verbal phrase for such random acts of kindness which cannot be easily returned is paying it forward.
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Viral Video Idea: Skydiving Proposal Gone Wrong

January 04, 2012 By: erik Category: Marketing, Musings

Proposal shot @ 7000'!The video starts with an attractive, rugged adventurous-looking guy and a group of his friends out in a corn field at night pushing around a long board as if they are making crop circles. In the 15 second clip, the protagonist twice checks with his best friend behind the shaky camera – “You getting this?” “Yeah, dude. This is gonna be awesome!”

- CUT -

Now it’s the daytime with our protagonist, who is clearly a veteran skydiver, is giddy as he walks to an airplane with his girlfriend who is excited, but a bit timid, about doing her first solo jump. She murmurs something to this effect and he comforts her. The best friend cameraman whips the camera around on himself and gives a grin and a wink as they all three climb into the plane.
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Facebook’s Power: Targeted Ads

October 03, 2011 By: erik Category: Geeky, Internet, Marketing

Facebook ExclamationFacebook’s genius has been to make it “cool” to “tell all your friends” what movies and products and politics you like, which is exactly the data advertisers are dying to get their hands on.

A few months ago, I placed an ad on Facebook, mainly as an experiment to satisfy my curiosity about how their advertising system works. It was a few days before the British royal wedding, and I had done up a silly little photoshopped image of the bride and groom with their faces swapped, so I decided to see how much traffic I could drive to that page. I told Facebook I was willing to spend up to $10 on the ad over three days (I ended up pulling the plug, curiosity quenched, after spending only $8). Then I got to select who the ad was presented to…and that’s when things got creepy.
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