App Idea: Synchronized Social Commentary for Television

September 06, 2012 By: erik Category: Geeky, Internet, Marketing, Media

TV Idea ThumbnailLike many of my friends, I rarely watch live television anymore, aside from sporting events. I did, however, watch the closing ceremony of the London 2012 Olympics alone on my sofa. Except it didn’t feel like I was alone, because I had my smartphone, and many of my Facebook and Twitter friends were also watching the same event and making witty comments about what they were seeing. Though separated by vast distances, we enjoyed the spectacle much more than if we hadn’t had the social networks to unite us.

My friends in the United States, however, could not participate, since their Olympics coverage was delayed in a ridiculous prime time ratings power play by NBC. A few of them expressed annoyance at my “spoiler” comments about the event. And sure enough, when it aired in the US, there was a wave of social media commentary as they were witnessing the event. That’s when the idea came to me…
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