Archive for the ‘Marketing’

Brilliant Christmas Customer Service

January 05, 2016 By: erik Category: Internet, Marketing, Reviews, Spain

dollOn December 24, I ordered an Antonio Juan doll for my daughter. That might seem a bit late to you, but we were ordering it for Kings Day, the second mythical gift giver Christmas day in Spain, on January 6th. I ordered it online, via Amazon, but the order really went to a third party vendor.

On December 26, I received an email telling me that my order had been shipped.

On December 28, I received the package.
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La Otra Carta – Horrible Spanish IKEA Ad

December 18, 2014 By: erik Category: Complaining, Internet, Marketing, Videos

Swedish furniture giant, IKEA, has released a commercial in Spain that has quickly gone viral around El Internet. It’s meant to be a tearjerker, and it is, if you suspend all your critical faculties and ignore the underlying message. It only came to my attention because my daughter’s kindergarten teacher played it for all the parents of her students during a parent-teacher meeting yesterday. Some of the more intelligent parents questioned her motives, and rightly so. I’ll run you through it…
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iTunes Radio is a Game Changer

September 19, 2013 By: erik Category: Geeky, Internet, Marketing, Media, Music

iTunes RadioBack when Spotify was only available in Europe, and I had that to tease my American friends about, I signed up for the free version, and saw the value of it. For someone that doesn’t already have a massive music collection, or for someone wanting constant background music, like in a bar or restaurant, services Spotify make a lot of sense. I’ve never used Pandora, because they’ve never made the effort to enter the European market. And long before them, I used Last.FM for a while. The ability to stream music you don’t own is excellent. There’s only one problem: it loses money.
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Facebook Intelligence Tests And The Real Geniuses

March 02, 2013 By: erik Category: Internet, Marketing, Media

Facebook Exclamation88% of people don’t understand this post… (but you probably will)

If you frequent Facebook much, you may have noticed a recent surge – or scourge – of silly little intelligence tests. Most of them start out with a claim that “Most people are unable to do this”, and then provide a pretty simple single-digits arithmetic problem or a word find or ask you to count geometric shapes. These things are so successful, especially with the prefacing text, because they reassure the common believe that everyone has, that they are smarter than most of these other Homo sapiens bozos.
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Binary Clock

December 07, 2012 By: erik Category: Geeky, Ireland, Marketing, Photos, Programming, Reviews

Binary ClockLast Christmas, after seeing me express some coveting interest in a geeky product on the internet, my parents gave me a binary clock. Part of what I love about it is that it reminds me of the very first circuit (with a chip) that I made in my high school electronics class. We had a breadboard – that’s a board with lots of holes to push wires into to connect them, not something to serve a cheese platter on – and a timer chip, a counter chip, a battery, some LEDs, and some wires to connect them. Sure enough, they started blinking and counting in binary! It’s sort of the Hello World of computer engineering.
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Do NOT pay more than $14 for your ESTA Application!

October 01, 2012 By: erik Category: Complaining, Fighting Stupidity, Internet, Marketing, Scary, Travel, USA

Department of Homeland SecurityIn preparation for our upcoming trip to the United States, I was double checking that everything is in order. After last year’s ESTA debacle, I want to be 100% sure we have my wife’s immigration approval number before leaving for the airport. So I did an internet search for ESTA to search for her approval number. What I found is a system of websites designed to scam unknowing foreign travelers out of their money.
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App Idea: Synchronized Social Commentary for Television

September 06, 2012 By: erik Category: Geeky, Internet, Marketing, Media

TV Idea ThumbnailLike many of my friends, I rarely watch live television anymore, aside from sporting events. I did, however, watch the closing ceremony of the London 2012 Olympics alone on my sofa. Except it didn’t feel like I was alone, because I had my smartphone, and many of my Facebook and Twitter friends were also watching the same event and making witty comments about what they were seeing. Though separated by vast distances, we enjoyed the spectacle much more than if we hadn’t had the social networks to unite us.

My friends in the United States, however, could not participate, since their Olympics coverage was delayed in a ridiculous prime time ratings power play by NBC. A few of them expressed annoyance at my “spoiler” comments about the event. And sure enough, when it aired in the US, there was a wave of social media commentary as they were witnessing the event. That’s when the idea came to me…
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Haiku Competition – Win a free Kindle Touch!

August 23, 2012 By: erik Category: Art, Marketing, Weird

Kindle Touch - Haiku Competition

This is a contest
to find syllabic poems.
Win a Kindle Touch!

Haikus for Kindles?
The very best poem wins!
Judged by yours truly.

You know you want one.
Enter multiple poems!
Only the best wins.

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Capitalizing on Kindness: A Lucrative Proposal For Drive-Throughs

May 30, 2012 By: erik Category: Marketing, Musings, USA

Capitalizing on KindnessIt has been over a decade since I went through a drive-through of any kind, but I have heard rumors of a strange phenomenon developing in the United States in which customers will randomly decide to pay for the order of the customer behind them. The colloquial verbal phrase for such random acts of kindness which cannot be easily returned is paying it forward.
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Viral Video Idea: Skydiving Proposal Gone Wrong

January 04, 2012 By: erik Category: Marketing, Musings

Proposal shot @ 7000'!The video starts with an attractive, rugged adventurous-looking guy and a group of his friends out in a corn field at night pushing around a long board as if they are making crop circles. In the 15 second clip, the protagonist twice checks with his best friend behind the shaky camera – “You getting this?” “Yeah, dude. This is gonna be awesome!”

– CUT –

Now it’s the daytime with our protagonist, who is clearly a veteran skydiver, is giddy as he walks to an airplane with his girlfriend who is excited, but a bit timid, about doing her first solo jump. She murmurs something to this effect and he comforts her. The best friend cameraman whips the camera around on himself and gives a grin and a wink as they all three climb into the plane.
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