La Otra Carta – Horrible Spanish IKEA Ad

December 18, 2014 By: erik Category: Complaining, Internet, Marketing, Videos

Swedish furniture giant, IKEA, has released a commercial in Spain that has quickly gone viral around El Internet. It’s meant to be a tearjerker, and it is, if you suspend all your critical faculties and ignore the underlying message. It only came to my attention because my daughter’s kindergarten teacher played it for all the parents of her students during a parent-teacher meeting yesterday. Some of the more intelligent parents questioned her motives, and rightly so. I’ll run you through it…
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Facebook’s Power: Targeted Ads

October 03, 2011 By: erik Category: Geeky, Internet, Marketing

Facebook ExclamationFacebook’s genius has been to make it “cool” to “tell all your friends” what movies and products and politics you like, which is exactly the data advertisers are dying to get their hands on.

A few months ago, I placed an ad on Facebook, mainly as an experiment to satisfy my curiosity about how their advertising system works. It was a few days before the British royal wedding, and I had done up a silly little photoshopped image of the bride and groom with their faces swapped, so I decided to see how much traffic I could drive to that page. I told Facebook I was willing to spend up to $10 on the ad over three days (I ended up pulling the plug, curiosity quenched, after spending only $8). Then I got to select who the ad was presented to…and that’s when things got creepy.
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