Personality Profile with Crystal Knows

July 07, 2015 By: erik Category: Geeky, Internet, Weird

crystalA podcast I have been enjoying lately, called Note To Self, recently did an episode about a company called Crystal Knows, that performs online searches on people to guess their personality type with the end goal of allowing you, as a marketer, recruiter, support technician, etc., to write a better email that will be better received by the other person. It seems a little bit like bullshit, and they are very secretive of their algorithm and just what information they use – it seems to be primarily from LinkedIn, but they claim to use Twitter as well (although I didn’t specify my Twitter screen name…although that might be in my LinkedIn profile) – but, like a general horoscope that everyone thinks totally applies to them, i.e. the Barnum Effect, it seems, subjectively to confirmation-bias-suffering me, to have spit out a surprisingly accurate description of this lad named Erik on LinkedIn.
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