La Otra Carta – Horrible Spanish IKEA Ad

December 18, 2014 By: erik Category: Complaining, Internet, Marketing, Videos

Swedish furniture giant, IKEA, has released a commercial in Spain that has quickly gone viral around El Internet. It’s meant to be a tearjerker, and it is, if you suspend all your critical faculties and ignore the underlying message. It only came to my attention because my daughter’s kindergarten teacher played it for all the parents of her students during a parent-teacher meeting yesterday. Some of the more intelligent parents questioned her motives, and rightly so. I’ll run you through it…
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Swedish Furniture Epiphany

January 09, 2014 By: erik Category: House, News, Photos

Swedish Furniture Epiphany - AfterMy wife and I are some of the worst home decorators I know. Not only do we lack vision and style (“What would look good in this space?”), but we’re stingy as hell. Also, due to our expatriate past/present, we feel very comfortable with the idea of packing up and moving very far away. Which is funny since we’ve lived in our current house for 8.5 years, longer than we’ve lived anywhere but with our parents. Our false sense of “We could move out at any moment!” makes us terribly unwilling to actually nest in our current home, and make it better.
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